Website Optimisation FAQ’s
Why should I choose Aspirica to optimise my website?
Our approach is transparent, results driven and succesful. See our Company page for more details. To see a selection of our current and previous clients, have a look at our Case Studies.
How much do your web optimisation services cost?
No two optimisation projects are the same. For a detailed individual quote, Contact Us and we'll get back to you very quickly.
How long will it take for your SEO services to get results?
There is no quick answer to this as it will depend on your industry and how competitive it is online. However, once we've completed an accurate assessment of all factors we will be able to provide you with a clear timescale for your SEO project.
What is pay per click advertising?
Pay per click advertising (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks through to your website from an advert you've placed in a search engine's results
The business case - why do you need PPC advertising?
Over 85% of all searches for products, services or information are done via the 4 major search engines. A properly setup and managed PPC advertising campaign can provide huge volumes of traffic and resulting sales.
What is a landing page and why are they important?
The term landing page refers to the page a search engine user will see first when they click on your advert. It's crucial that this landing page is as relevant as possible to the user's search term in order to keep their attention and channel towards buying from your site. Our content optimisation section has more details.
How do you know which landing pages will work best on my website?
By testing a number of alternatives and comparing the results. We can design different landing pages and test these over a period of time to make sure you get the version that's going to bring you the most conversions.
Why is content so important on my website?
The keywords, page titles, headings and sub-headings you use are all used by the search engines to help determine what your site is about and play a part in your overall search engine rankings. Optimised content can therefore make a massive difference to your website.
I can write and send emails myself, why should I ask you to do it?
Aspirica provide expert design, content, increased open rates, higher conversions, in-depth tracking and ongoing optimisation of your email campaigns.
If you have any other questions that aren't listed here, contact us for an answer in plain English.
