Financial Services Website Optimisation
Understanding Your Industry
The financial services industry has been changed almost beyond all recognition by the internet; the ability to bank online, compare and buy a range of insurance products and a whole lot more.
With such a vast number of financial companies in the marketplace it’s important to make your presence felt online if you want to compete with and stay ahead of the competition.
Case Study
A growing debt management company contacted us to improve their online presence as although they were getting a lot of business through other advertising media, they had a very small amount of clients coming to them via their website.
The first thing we did was to research their business and their main competitors before implementing a Pay per Click campaign to give them immediate visibility in the search engines. The competitive nature of the industry meant it was crucial that every penny of their PPC campaign spend was made to work as hard as possible and get the best results for the lowest amount of investment.
The company were delighted with how quickly they were able to grow their share of online business and have gone from strength to strength on the back of their campaign which is continually monitored and adjusted to keep up with competitor activity.
The company also had an online newsletter which was sent out periodically and contained wide ranging advice on a number of debt related issues. Using the opted-in email addresses they had from the newsletter signups, we created a series of email campaigns for them which allowed them to gain even more clients from a previously untapped market.
The main benefit of email campaigns is their speed and we were able to send these out in reaction to debt related news that had made the headlines and also tie them in with the company's offline advertising.
Improving Your Results
If you've just launched your site or a new product/service, PPC and email campaigns allow you to hit the ground running and generate instant awareness, and most importantly, results.
Aspirica adopt a hassle free and transparent approach to all our web optimisation services, so you can see exactly where your investment is being spent and the results being produced.
If you want to make an instant impact in the financial services marketplace, contact us now to discuss the way forward for your business.
