Pay per Click Advertising

Overview

Pay per click (PPC) advertising offers a flexible way to increase your online sales. You can pay as much or as little as you want to and there are no tie-in periods. The benefits of this are that it can be used effectively by a whole range of organisations from multi-nationals to small start-up businesses.

This one day advanced course is designed to build upon your existing knowledge of PPC and look at the main areas of paid search in more depth.

Who is the course aimed at?

This course is aimed at marketing professionals who have responsibility for online campaigns. Whatever your relationship to managing your website's PPC campaign - direct, through an agency or as a consultant, this course will provide you with the essential skills for campaign success.

How will you benefit?

Once you’ve completed this course you will have a thorough understanding of how you can increase your online sales whilst lowering your PPC spend, giving you the best possible ROI.

The knowledge gained through this course will help you stay at the forefront of paid search in your industry sector and make sure your competitors don’t leave you behind.

What you will learn

Our courses are constantly being updated and revised to keep up with the latest pay per click advertising developments, we will send you a full course outline prior to your training, but in the meantime here are some of the areas your course will cover:

• Overview of the main PPC networks
• Setting realistic campaign objectives
• Competitor analysis
• Keyword research
• Structuring your PPC campaign
• PPC advert creative
• Understanding the Google quality score
• Choosing the right bidding strategy
• Integrating PPC with SEO and offline campaigns
• Identifying click fraud
• PPC tracking and analysis