Recruitment Website Optimisation
Understanding Your Industry
Aspirica appreciate just how cut-throat and fiercely competitive the recruitment industry in the UK has become. Even specialist agencies have to work very hard to stay one step ahead of the competition and Aspirica's services can help to give you that edge over other companies in your geographical area or specialism.
Whether you’ve got an existing website that's just not bringing you enough business or are about to launch your new online presence, with Aspirica you'll get a tireless and transparent approach that delivers the most important thing for your company; results.
Case Study
A relatively new recruitment agency came to us recently concerned about the lack of applicants signing up on their website. They deal with a number of different employment sectors from driving through to engineering and secretarial jobs. Our initial assessment of their site found that they were suffering from not having industry specific landing pages, in other words all their jobs were listed together on the same results page, making it difficult for potential applicants to sift through.
We set about creating unique landing pages for each sector which we optimised for the search engines as well as adding a call to action on each page encouraging visitors to submit their C.V. We were also able to test different elements and alternative versions of the landing pages against each other. We used the results from this to implement the best overall landing pages which would ensure the best conversion rates.
Within days of the new landing pages going live, the company received vast numbers of applications across all job sectors which in some cases were almost 6 times higher than before. The level of applications has continued to be high and the company recently took on more staff to deal with their increased workload.
Improving Your Results
Search engine advertising is all about relevance and by having more relevant pages on your site targeted to your visitor’s search terms and your services, rather than just a one page fits all approach, your online conversions will increase.
The content on your website also plays a big part on how many people will convert. How appealing are your vacancy headlines? Are your job details thorough enough to attract the right applicants? Do the images used on your site look attractive and professional?
All of these questions and more will be looked at in great detail when we take on the task of optimising your landing pages.
Contact us today to find out how your landing pages can be improved.
